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Google Business Profile Suspended?
(fix & Recover)

Profile Suspended is a reinstatement service to recover Google business profiles. Our team of business consultants have extensive experience in creating a tailored appeal strategy that increases the chances of your appeal being approved.

Google Business Profile Suspended

Google Business Profile Violation Types

Deceptive Content Suspension:

‘’Content that violates Google’s policies on deceptive content and behaviour isn’t allowed. Deceptive content intentionally misleads or deceives others.’’

If the information on your business profile is misleading to consumers, it could result in a deceptive content suspension. Make sure your business name, address, phone number and business hours are accurate and up to date.

Policy Violation Suspension:

‘’Your account has been restricted due to policy violations. Business Profiles you manage will be suspended and you won’t be able to create or claim other profiles.’’

If you encounter this type of suspension, it means your account access has been restricted because you didn’t follow Google’s guidelines and you will no longer be able to create or manage profiles.

Quality Issue Suspension:

‘’Your listing has been suspended due to quality issues’’

A quality issue suspension means your business profile has been flagged for using keywords in your business name, creating duplicate listings for the same location or due to being listed in a high risk category.

Reasons why businesses run into a Google business profile suspension:

Using A Virtual Address, P.O Box Or A Co Working Space

Google requires that businesses use a real address preferably where customers can visit, using a virtual address, P.O. Box, or co working space is not allowed. Listings that use these types of addresses are at risk of being suspended as Google wants to ensure that consumers can trust the business is operating from a legitimate address.

Frequent Edits To Your Google Business Profile

Making constant changes to your business name, address, phone number, or category could result in your business profile being flagged for suspicious activity. If updates are made too often without a clear reason, you may be asked to upload business documents to verify those changes.

Duplicate Listings For The Same Business

Google only allows one listing for each location, but sometimes businesses overlook the fact that they may have duplicates. This can cause confusion for potential customers. If Google notices duplicate profiles, it may lead to the suspension of all related listings for that location. To avoid this, ensure that only a single and accurate profile is maintained for each business.

Keywords In Your Business Name

Stuffing keywords in your business name is a direct violation of Google’s guidelines. The name on your listing must exactly match your legal business name as shown on your documents. Attempting to add keywords to rank higher will mark your listing as spam and can result in a suspension of your profile.

Showing Outdated Business Information

Failing to update your contact details or business hours can lead to a suspension, as customers may report your listing for providing inaccurate or misleading information. In such cases, your business profile is selected for a manual review and a Google employee will determine whether your business should be on listed Google. To avoid this, it is crucial to ensure that all your information remains accurate.

Business Listed In A Spam Category

If your business is listed in a category that’s flagged as spam, Google may temporarily suspended your listing until further business documentation is provided to prove that you are running a legitimate business. To avoid this, it is essential to select the most appropriate category that reflects what your business does.

How To Know If Your Google Business Profile Has Been Suspended?

When your business profile is suspended Google will notify you in an email with the “violation type”. This can give you a better understanding on why your listing was suspended in the first place.

Google business profile listings may be suspended for a number of different reasons, many of which are related to spamming or violations of Google guidelines and prohibited content.

If Google notices a problem with your listing after reviewing it, it may present you with a manual suspension.

Suspensions can also happen after you make changes to your listing for instance, changing your business name or address can trigger an immediate suspension as Google wants to verify your updated information.

You will see that your listing has been suspended when you see one of these notifications in your Google business profile dashboard:

"Your Business Profile Has Been Suspended"
"Your Business Is Not Visible To Customers"
"Your Business Profile Has Been Disabled"
"The Location Has Been Suspended Due To Quality Issues"

Google Business Profile Suspension Types

Soft Suspension

A soft suspension occurs when someone has suggested an edit to your business address, business hours, phone number or website URL. However your Google business profile will still appear in the search results but when you visit your GBP dashboard there will be an “unverified status’’ next to your listing. In some high risk categories, there can be an increased number of suspensions due to spam. Google applies stricter checks to the following categories to help maintain the quality of the listings.

  • Plumbers
  • Pest
  • HVAC
  • Dog Training
  • Locksmiths

Hard Suspension

If your business has encountered a hard suspension that would result in your listing being removed from search results and maps, as Google determines your business to be in serious violation of their guidelines and due to this enhanced verification will be required for reinstatement.

To avoid facing a hard suspension, it’s essential to always stay up to date with Google’s guidelines. Please ensure the information provided on your Google business profile matches with your official business documents.

 [IMPORTANT: When Google hits you with a hard suspension that means you have significantly violated Google’s guidelines. Your business has a higher risk of further suspensions.]

What Is Required To Reinstate Your Google Business Profile?

Official Business Registration (To verify you’re a real business)

Tax Certificate (Validate tax ID and business)

Business Licence (Authorized to do business)

Utility Bill (Proof of address)

Before requesting an appeal ensure that you have the correct business registration and licence that shows the business name and address as it appears on your GBP. Make sure the utility bill matches the same business name and address.

Steps To Appeal Your Google Business Profile

Step 1: Understanding Google’s guidelines is key as your listing could have been suspended for several reasons so knowing what went wrong will help you prevent it from happening again.

Step 2: Review and fix any issues, confirm your business name, address and phone number are accurate and check if you are listed under the correct category.

Step 3: Fill out the Google business profile reinstatement form, you will need to provide specific details about your business, always answer the questions honestly as this will determine if your profile is reinstated.

FAQs On Google Business Profile Suspensions

Why is my Google business profile suspended?

The reason for the suspension depends on the violation type your business has occurred, you can check this by visiting your business profile dashboard or you may have received an email notifying you.

My business profile has been suspended for suspicious activity?

When a business occurs a suspension for suspicious activity it usually indicates that you made frequent changes to your Google business profile, in this case you may be asked to upload documents to verify your business information.

I received a Google business profile suspension for account not in good standing?

When a business is presented with “A Google Account associated with this Business Profile is not in good standing.” suspension it’s because of the person managing your Google business profile, it may have linked an account that has issues and as a result it has effected your business due to being under the same management.

Are you able to fix a suspended business profile?

In most cases, yes we are able to fix a suspended Google business profile. If the reason for the suspension wasn’t for violating any of Google guidelines then we should be able to appeal and get your account reinstated.

I don’t have the option to appeal it says no info found?

If you are encountering a ‘’No info found’’ message in your manage appeals tool dashboard then you would need to create a thread in the Google business profile community to get help with your appeal.

My Google business profile has been suspended after changing address?

It’s common to occur a suspension when making changes to your business information as Google wants to verify your new address. In the appeal process you will be asked to upload proof of address documents or to provide a video of the business location.

How to recover a suspended Google business profile?

The only way to recover from a suspended business profile is by appealing, so having all your business information ready is essential try providing as much details as possible such as legal entity documents, image of storefront (if you’re a physical business) , utility bill (must match the business address on your Google business profile).

Why has my Google business profile disappeared?

Your Google business profile may not be showing up for 2 reasons. 1. It’s not been claimed and verified 2. You have encountered a hard suspension.

What should I do if my business profile is suspended for deceptive content?

If your Google business profile is suspended for deceptive content, it’s usually due to you making changes to your business information. This issue can easily be resolved by providing your business documents that shows the changes you made are official.

How long does a Google business profile reinstatement take?

The time it takes to reinstate a Google business profile can vary but on average it takes around 1-2 weeks. However, appeals could be delayed if there is a backlog.

Final Thoughts