Google Is Suspending New Business Profiles

In the past few weeks, we have seen many business owners complain about getting suspended after creating a new Google Business Profile. In this blog, we will explain why this is happening and what you can do about it.

Why Is Google Suspending New Business Profiles?

`Google is suspending new business profiles as part of its effort to fight spam. Many profiles are getting flagged if they show even slight signs of deceptive behaviour. This could mean operating as a Service Area Business (SAB) or being listed in a high risk category.`

What Type Of Google Businesses Are Being Affected?

Service Area Businesses (SABs)

If you operate as a service area business, you have a higher risk of a suspension due to the following reasons:

Not having a physical address (Google can’t verify if you are a real business)
Listing areas you don’t serve

Because of this, SABs often require additional verification and many are suspended right after creation until they can be verified through more secure methods — like video verification.

What Categories Are Being Affected?

These are the categories being affected when creating new Google business profiles:

Plumbers
HVAC
Locksmiths

If your business falls into one of these categories, that could be the reason for the suspension. This is because many spam listings have been created under them.

Many Business Owners Are Complaining In The GBP Community & On Reddit

One person wrote this in the Google business profile community

‘’New Profile Suspended, Appeals Tool Broken (Stalls at Selection Screen) – Need PE Escalation

Hello Product Experts,

Short Summary: Our new profile, Windows and Doors Ltd, was suspended for a policy violation. We are unable to use the official Appeals Tool; it gets stuck after selecting the profile, blocking any attempt at reinstatement. Support emails direct us back to the non-functional tool.Problem Details & What We’ve Tried

We launched a new business and our profile was recently suspended. While we are reviewing all guidelines, our immediate blocker is a technical issue with the appeals process. ‘’

Another person wrote this on Reddit

‘’My Google Business Profile was suspended a few weeks after I created it due to “Content that violates our policies on deceptive content and behavior isn’t allowed. Deceptive content intentionally misleads or deceives others.” I appealed the decision with multiple state filled documents and the appeal was denied:

Your recent appeal for a restricted listing has not been approved. Content that violates our policies on deceptive content and behavior isn’t allowed. Deceptive content intentionally misleads or deceives others.”

Any insight into this would be very helpful as this is a brand new GBP and I have no idea what is flagging this and can’t get ahold of a real human.’’

What Are The Steps You Should Take In This Situation?

If your new GBP has been suspended, follow these steps:

Review Google’s Guidelines: Verify the information on your GBP aligns with Google guidelines.
Upload Proof: Collect all your documents such as business registration, utility bill, license, tax certificate and anything else showing your company logo to verify your legitimacy.
Be Honest About Your Service Areas: If you operate without a physical address, make sure your service areas are listed correctly, Google may ask for a video verification.
Submit a Reinstatement Request: Fill out the Google business profile reinstatement form, to appeal the suspension. If the tool doesn’t work, reach out to a product expert in the Google business profile community for help.

Our Conclusion

Google suspends new profiles to ensure only genuine businesses appear on their platform. This helps reduce spam, especially since verifying service area businesses can be challenging. The only way to fix your suspended GBP is by going through the appeal process.

Do you want to learn more about Google business profile suspensions? Visit our blog.

Savannah Brown

Savannah Brown has several years of experience in business management, her focus is on planning strategic and effective appeals for Profile Suspended. She excels in evaluating and analyzing each case to identify the reason for the suspension and to find the best approach for reinstatement. Her knowledge of the Google business profile appeal process has helped businesses nationwide.