Google Business Profile Appeals Delayed
Rise in GBP Suspensions 📈
There has been a rise in Google business profile suspensions since January 2025, this is because Google has implemented stricter rules to their guidelines which has effected businesses in all categories. Ensuring your GBP is compliant is crucial to avoid suspensions.
Appeal Wait Time (March 2025)
Due to the rise in Google business profile suspensions since January there has been a backlog of appeals which has caused delays and currently the wait time is 4-6 weeks as each case has to be reviewed manually by Google staff.
Do Not Resubmit Appeal
If you are waiting to receive a response to your case and it hasn’t been at least 6 weeks then we recommend you wait before submitting another appeal as this will cause further delays to your appeal process.
Reverification Bug
A lot of businesses have been suspended within the last few weeks due to a Google bug that was triggering account reverifications which a Google employee claims to be fixed now, however in this situation you will still have to wait 4-6 weeks for your appeal to be reviewed even though you may have not did anything wrong.
Final Thoughts
We strongly advise not making any changes to your Google business profile until this matter has been resolved, as if you make the slightest change it could trigger a suspension resulting in your business not being visible on search results or maps for several weeks.
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Savannah Brown has several years of experience in business management, her focus is on planning strategic and effective appeals for Profile Suspended. She excels in evaluating and analyzing each case to identify the reason for the suspension and to find the best approach for reinstatement. Her knowledge of the Google business profile appeal process has helped businesses nationwide.