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Why Your Google Business Profile Is Not Eligible


Have you tried to set up a Google business profile but found you’re not eligible? Don’t worry! We’ve got you covered! We will break down the reasons why some businesses can’t appear on Google.

Google Business Profile Not Eligible

Have you received an email like this?

‘’We’ve looked at your account and it looks like your Business Profile is not eligible to display on Google per our quality guidelines”.

What Does It Mean When Your Google Business Profile Is Not Eligible?

When your Google business profile is not eligible, it means your listing has been suspended due to quality issues as it did not meet Google’s quality guidelines. This can happen for several reasons, as Google aims to provide genuine listings to help consumers find trustworthy businesses.

Reasons Why Your Google Business Profile Is Not Eligible

  1. Using A Virtual Office Address: Google may mark your business as not eligible if the address is flagged as virtual, unless you can prove that you have staff at the location and customers can visit during business hours.
  2. Stuffing Keywords In Your Business Name: Let’s say your registered name is ‘’Fresh Doughnuts’’ but your business name appears as ‘’Best Fresh Doughnuts” that is inaccurate and misleading.
  3. Your Business Information Is Inaccurate: For example if your contact information on your website such as your phone number doesn’t match your GBP listing that could lead to your business not being eligible.

Is Your Business Listed In A High Risk Category?

Google flags certain business categories as high risk due to a high volume of spam or fake listings in those sectors. Even if your business is genuine, your profile may still be impacted and as a result is ineligible.

  • Dog Training
  • Locksmiths
  • Pest Control
  • HVAC
  • Plumbers

Final Thoughts

To ensure your business remains eligible make sure your information is up to date, avoid keyword stuffing or using a virtual address and check if your business is listed under the correct category. Take the time to review what went wrong and once you’ve made the necessary changes, you can submit an appeal to Google.

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