Google Business Profile Not Eligible? Learn Why

Have you tried setting up a Google business profile but found you’re not eligible? Don’t worry! We’ve got you covered! In this article, we will break down the reasons why some businesses can’t appear on Google.

Have you received an email like this?
‘’We’ve looked at your account and it looks like your Business Profile is not eligible to display on Google per our quality guidelines”.

What Does It Mean When Your Google Business Profile Is Not Eligible?

When your Google business profile is not eligible, it means your listing has been suspended due to quality issues as it did not meet Google’s quality guidelines. This can happen for several reasons, as Google aims to provide genuine listings to help consumers find trustworthy businesses.

Reasons Why Your Google Business Profile Is Not Eligible

Using A Virtual Office Address: Google may mark your business as ineligible if the address is flagged as virtual, unless you can prove that you have staff at the location and customers can visit during business hours.
Stuffing Keywords In Your Business Name: Let’s say your legally registered business name is ‘’Fresh Doughnuts’’ but on your Google business profile it’s shown as ‘’Best Fresh Doughnuts" this causes inconsistencies and it’s misleading.
Your Business Information Is Inaccurate: For example if the contact information on your website such as your business address or phone number doesn’t match the details on your Google listing, it could lead to eligibility issues.
Service area businesses (SABs): If you're a service area business, you must specify your service areas accurately. Listing locations you don't serve can result in your business profile being ineligible.

Is Your Business Listed In A High Risk Category?

Google flags certain business categories as high risk due to a high volume of spam or fake listings in those sectors. Even if your business is genuine, your profile may still not show up and as a result is ineligible.

Dog Training
Locksmiths
Pest Control
HVAC
Plumbers

FAQs on Google Business Profile Ineligibility

Can I fix my business profile even though it’s marked as not eligible?

Yes, you can fix your Google business profile by verifying all your business information and ensuring you’re listed under the correct category. After making the necessary changes and making sure everything aligns with Google’s guidelines, you can submit your appeal for review.

What does it mean if my Google business profile is disabled?

If your Google business profile is disabled and says it’s not eligible, that means it will no longer appear in search results or on maps. While you can still access the profile through your dashboard, it will be hidden from public view until you have addressed the issues.

How do I know if my business profile is eligible again after I fix the issues?

Google will notify you of the outcome through email or within your GBP dashboard. You can also search for your business on Google to see if your listing is live.

Final Thoughts

To ensure your business remains eligible make sure your information is up to date, avoid keyword stuffing or using a virtual address and check if your business is listed under the correct category. Take the time to review what went wrong and once you’ve made the necessary changes, you can submit an appeal to Google.

Looking for more information on Google Business Profile suspensions? Our blog has you covered.

Amy Newman

Amy Newman brings over a decade of experience in business consulting, focusing on helping businesses recover their suspended Google business profiles. With a keen eye for detail and a deep understanding of Google’s policies, she knows how to thoroughly review each case and develop a tailored appeal strategy for reinstatement. Amy’s hands on approach at Profile Suspended has helped countless businesses regain their online visibility, ensuring they can continue to reach their customers.