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How To Recover A Suspended Google My Business Profile?

Soft Suspension

Higher Chance Of Reinstatement: When a business receives a soft suspension that means the violation wasn’t as serious and in most cases Google will reinstate GBP.

Supporting Documents Are Usually Not Required: With a soft business profile suspension Google usually doesn’t require the business owner to submit any evidence.

Faster Decision: Soft suspensions are reviewed within a few days as documents or evidence are not required so the reinstatement is processed quicker.

Hard Suspension

Provide More Evidence: If your business has received a hard suspension you would be required to submit more documents to prove you’re a legitimate business.

Higher Risk Of Further Suspensions: As a hard suspension means you have significantly violated Google’s guidelines. Your business has a higher chance of further suspensions if you make the slightest mistake.

Limited Appeal Time: You have 60 min window once you start the appeal process to submit any relevant documents to support your case. (Double check and validate all documents before submitting)

What Steps You Need To Take To Recover A Suspended Google Business Profile?

  1. Identity The Reason For The Suspension
  • Check your GBP manager for any notifications about the suspension
  • Review Google’s guidelines to see if you’ve unintentionally violated any policies

2. Review & Fix Any Issues With Your Business Profile

  • Business information (name, address, phone, category)
  • Remove fake reviews
  • Verify your business location

3. Submit A Reinstatement Request

  • Use Google’s dedicated appeals tool for suspended profiles
  • Sign into your Google My Business
  • Select the specific profile you want to appeal
  • Review the suspension details provided
  • You can submit an appeal and add supporting evidence within 60 min

4. Wait For Google’s Decision

  • It can take Google a 1-2 weeks to review your appeal
  • You’ll receive an email notification with their decision on reinstating your Google Business Profile.

The key is to quickly identify and fixing any issues with your GBP that led to the suspension then follow Google’s process to submit an appeal. Providing relevant evidence to support your case within the 60-minute window that can strengthen your chances of getting the profile reinstated.

Provide Evidence

Providing evidence to prove that your business is legitimate is the key for a successful appeal. Especially if the violation type was a hard suspension.

Review The Reason

To be sure you are providing the correct documents for the appeal, check your Google My Business profile or email to find out the reason for the suspension.

Always Be Honest

Being truthful about your business information is important, you may sometimes unwittingly make a mistake. “Honesty is the best policy”

Final Thoughts

While trying to recover a suspended Google My Business profile can be a setback, take it as a lesson to always stay up to date with the recent Google guidelines so you can stay ahead of any issues that might occur. The possibility of being reinstated depends on you to take the actions mentioned in this article.