Reading Time: 4 minutes

Google Business Profile Suspended After Changing NAP (Name, Address, Phone)

In this article, we will discuss the most common reasons why your Google business profile can get suspended after changing the NAP – Name, Address, Phone.

Google Business Profile Suspended

What To Know When Making Changes To Your Name, Address & Phone On Your Google My Business?

Changing Business Name 🔁

When requesting to change your business name on your Google My Business profile it should be an exact match to your trading name without any keyword stuffing or if the suspension occurred after the change then you would need to provide proof of the new business name to reinstate your Google business profile.

Changing Business Number 🔁

Always update the current business phone number on your Google business profile as customers may notify Google if the your contact details are not up to date. If you’re using a co working space and you are sharing phone numbers in the building this can cause the Google business profile suspension as businesses need to have their own individual business phone numbers.

Changing Business Hours 🔁

If you have changed your opening hours you should immediately update it on your GMB as having the wrong business hours can trigger a suspension as you’re not providing customers with accurate information and they may report your business.

Changing Business Address 🔁

It is essential to have a real business address listed on your Google my business page as consumers rely on this information to find your business and Google wants to be sure it’s not not a P.O. Box or virtual office address.

These are the only reasons using virtual office space address is allowed, if you meet the following criteria:

There is employees at the office during business hours

Customers can visit your business

You’re renting out office space in a building

(In most cases, Google usually sends your business a postcard with a verification code to confirm your address is correct)

Frequently asked questions

I have changed my business number on my Google business page and my profile got suspended immediately?

If your profile has been suspended when requesting to change your contact details it could be because it’s a virtual number which Google does not allow. It has be to a real mobile number or landline.

My Google business profile was suspended after changing the address listed on my GMB?

When changing your address on your Google My Business page it could trigger a suspension, it usually happens because other businesses maybe listed at that same address and Google wants to verify if it’s the correct location.

How long does it take to appeal a suspended Google Business Profile?

It takes around 1-2 weeks for Google to review your business profile once you have submitted the appeal request. When your business profile is suspended because of changes made to the NAP it is called a soft suspension and it’s usually a quick fix.

Our Google business profile has been suspended and we made no changes to the NAP?

If your Google business profile has been suspended and you made no changes to your name, address or phone. There could be several reasons for the suspension such as having keywords in your business name, customers reporting your business, duplicate listings etc.

How To Recover From A Google Business Profile Suspension?

Check for mistakes in your NAP. Match your information to what appears on Google My Business, your business name, address and phone information is being listed correctly for example if your business name is “New York Plumbing” when it should be “NY Plumbing”. Resolve these issues and reach out to third-party directories if they don’t have your updated business information.

To fix a Google business profile suspension you need to verify the NAP information. This is called a soft suspension and it can easily be resolved by providing relevant business documents to Google so they can verify your business name address or phone.