Google Business Profile Appeal Not Approved Or Denied?
Why Most Google Business Profile Appeals Are Denied?
Google business profile appeals are often denied because of inconsistencies in your business name, incorrect utility bill or due to duplicate listings. If your business information on official documents doesn’t align with the details on your Google business listing then it will be rejected.
- Incorrect Business Name: If the business name on your official documents doesnât match the name on your Google business profile, your appeal is guaranteed to be rejected. For example, if your business is legally registered as âTea & Co Ltdâ but your listing shows it as âTea and Coâ this is a mismatch.
- Utility Bill Doesnât Match: If the utility bill is addressed to the owner instead of the business, this could be the reason for your appeal not being approved. Google requires that the document must be in the registered business name and show the registered address to verify proof of location.
- Duplicate Listings: If your business has duplicate listings for the same location, this could explain why your appeal wasnât approved. Google only allows one listing per business location to avoid confusion for consumers. To resolve this, it’s important to identify and remove any duplicate listings before submitting another appeal.
What does google need for the appeal?
To resubmit your appeal, you will need your official business registration showing the name and address exactly as they appear on your Google Business profile. The utility bill must match this information as well.
- Business Registration
This document proves that youâre registered as a legitimate business. it’s important that the business name and address on your document exactly matches the information on your listing.
- Tax Certificate or Business Licence
Google requires a tax certificate or business licence as this confirms your business is legally authorised to operate, validates your tax ID and proves that your business is compliant.
- Utility Bill
You will need to provide a recent utility bill that shows both your business name and address. This is used to verify that your business operates at the address listed on your Google business profile.
Accuracy Is Key đ
Google will verify the details on every document you provide to confirm it aligns with the information on your Google business listing, so to avoid further rejections make sure your business profile complies with Googleâs guidelines.
To Strengthen Your Google Business Appeal: Include These Items đ
If your Google business profile appeal was not approved, you can increase your chances of a successful reinstatement by including these key items. This will help prove to Google that youâre a legitimate business that meets its requirements.
- Images of storefront signage should easily be visible from the street
- Photos of permanent business signage (shown on windows, doors etc)
- If applicable photos of your company vehicles
- Images of branded equipment and uniforms used by the business
- Sales invoices or receipts showing the business name and address
Frequently Asked Questions
My appeal was denied because my account is not in good standing what does that mean?
If you have someone else managing your business profile that could be the reason your account is not in good standing as they could have issues.
My Google business appeal was rejected for providing the wrong profile ID?
If your appeal was not approved, you need to verify the profile ID and check if it matches the with the associated business profile.
My Google business profile appeal was approved but itâs not showing up?
If your Google business appeal has been approved, but itâs not showing up, it could be for 2 reasons: 1. Your business profile has not been claimed and verified or 2. Suspension is still in place.
How can I find out what went wrong with my appeal?
Google doesnât usually give a detailed reason for your rejection. We would suggest you review the information that was submitted and ensure your business name and address matches across all documents.
How many times can you appeal a suspended Google business profile?
You’re only allowed to appeal twice. After that, you will see a no info found message which means your case must be escalated to a product expert through the Google business profile community.
How long will Google take to review my appeal?
It usually takes Google 1-2 weeks to review your appeal, however in March 2025 appeals were delayed due to a backlog which was taking 4 to 6 weeks to review so it depends.
Amy Newman brings over a decade of experience in business consulting, focusing on helping businesses recover their suspended Google business profiles. With a keen eye for detail and a deep understanding of Googleâs policies, she knows how to thoroughly review each case and develop a tailored appeal strategy for reinstatement. Amyâs hands on approach at Profile Suspended has helped countless businesses regain their online visibility, ensuring they can continue to reach their customers.