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Google Business Profile Appeal Not Approved?

Google Business Profile Appeal Not Approved


Why Most Google Business Profile Appeals Are Not Approved?

  • Incorrect Business Name: If the business name on your official documents doesn’t match the name on your Google business profile, your appeal is guaranteed to be rejected. For example, if your business is legally registered as “Tea & Co Ltd” but your listing shows it as “Tea and Co” this is a mismatch.
  • Utility Bill Doesn’t Match: If the utility bill is addressed to the owner instead of the business, this could be the reason for your appeal not being approved. Google requires that the document must be in the registered business name and show the registered address to verify proof of location.
  • Duplicate Listings: If your business has duplicate listings for the same location, this could explain why your appeal wasn’t approved. Google only allows one listing per business location to avoid confusion for consumers. To resolve this, it’s important to identify and remove any duplicate listings before submitting another appeal.

What does google need for the appeal?

  • Business Registration

This document proves that you’re registered as a legitimate business. it’s important that the business name and address on your document exactly matches the information on your listing.

  • Tax Certificate or Business Licence

Google requires a tax certificate or business licence as this confirms your business is legally authorised to operate, validates your tax ID and proves that your business is compliant.

  • Utility Bill

You will need to provide a recent utility bill that shows both your business name and address. This is used to verify that your business operates at the address listed on your Google business profile.

Accuracy Is Key 🔑

Google will verify the details on every document you provide to confirm it aligns with the information on your Google business listing, so to avoid further rejections make sure your business profile complies with Google’s guidelines.

FAQs on Appeals Not Approved

My appeal was denied because my account is not in good standing what does that mean?

If you have someone else managing your business profile that could be the reason your account is not in good standing as they could have issues.

My Google business appeal was rejected for providing the wrong profile ID?

If your appeal was rejected, you want to verify the profile ID and check if it matches the with the associated business profile.

My Google business profile appeal was approved but it’s not showing up?

It can take up to 72 hours to appear after being approved, if it’s still not showing up there could be 2 reasons. 1. Your business profile has not been claimed and verified or 2. Suspension is still in place.

How long will Google take to review my appeal?

It usually takes 1-2 weeks but in March 2025 appeals were delayed due to a backlog which was taking 4 to 6 weeks to review so it depends.

Our Conclusion

We understand how challenging a Google business profile reinstatement can be, especially if your appeal hasn’t been approved and you’re trying to figure out what to do. By following the steps that we have provided you should be able to fix your suspension.

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