Support@Profilesuspended.com

+44 (0) 161 950 1975

98 Portland Street, Manchester, M1 4GX

Reading Time: 3 minutes


Google Business Profile Appeal Not Approved?

Google Business Profile Appeal Not Approved

3 Main Reasons Why Your Google My Business Appeal Was Rejected

Duplicate Google Business Listings

This is one of the common mistakes we see businesses make as they have duplicate Google business listings and this is why their appeal is rejected. Check your Google My Business listings and remove duplicates before requesting an appeal.

Virtual Address On Your Google My Business

Using a virtual business address on your Google my business page is one of the reasons for your appeal not getting approved as it’s not allowed and it goes against Google’s guidelines. You need to have a real physical location address where customers can come and visit you.

Linked Website Redirects To Another Domain

If the website linked to your Google Business Profile redirects to another domain Google will almost certainly reject the appeal request. If your website domain name has changed be sure to update it immediately.

Why Most Google Business Profile Appeals Are Not Approved?

Most Google business appeals are not approved because they don’t provide sufficient documents to support their case. For example using a certificate with a business name that doesn’t match or a utility bill that’s addressed to the owner instead of the business. Google requires official documentation that exactly matches with the details on your Google Business Profile. If the business name and address don’t match with what’s listed on your business profile, your appeal is guaranteed to be rejected.

What does google need for the appeal?

Business Registration 

(To verify you’re a real business)

Tax Certificate / Business Licence 

(Validate your tax ID and business / Authorized to do business)

Utility Bill 

(To verify your business proof of address)

FAQ On Google Business Profile Appeals

My appeal was denied because my account is not in good standing what does that mean?

If you have someone else managing your business profile that could be the reason your account is not in good standing as they could have issues.

My Google business appeal was rejected for providing the wrong profile ID?

If your appeal was rejected, you want to verify the profile ID and check if it matches the with the associated business profile.

My Google business profile appeal was approved but it’s not showing up?

It can take up to 72 hours to appear after being approved, if it’s still not showing up there could be 2 reasons. 1. Your business profile has not been claimed and verified or 2. Suspension is still in place.

How long will Google take to review my appeal?

It usually takes 1-2 weeks but in March 2025 appeals were delayed due to a backlog which was taking 4 to 6 weeks to review so it depends.

Our Conclusion

We know the feeling of when your suspended Google business profile appeal doesn’t get approved and you are losing out on customers but as long as you follow the steps we have provided then you shouldn’t have any issues with your appeal request.

Related posts: