How Long Does A Google Business Profile Appeal Take?
How Long Does Google Take To Review A Business Profile Appeal In 2025?
The time it takes for a Google Business Profile appeal to be reviewed can depend on the violation type – as it can vary on if it’s a soft or hard suspension that your business has occurred, however Google does state it takes 3-5 business days but from our research businesses have reported it takes 1-2 weeks on average.
If you’re waiting for Google to respond, it’s important to avoid submitting another appeal request or creating a new Google Business Profile, as this can lead to further delays in the reinstatement process. If you haven’t received a response from Google within two weeks, reach out to Google My Business support for an update.
IMPORTANT FACTORS TO REMEMBER!
Simple Cases: If your case is straightforward – For example mistakes with your business information or minor guideline violations, Google may resolve it more quickly.
Complex Cases: If your appeal involves issues with verifying your business address, duplicate listings, or more significant policy violations, it may take longer.
Volume Of Appeals: Sometimes Google has a high volume of appeals to review and it may take a while to process.
How To Check The Status Of Your Google Business Profile Appeal?
To check the status of your Google Business Profile appeal follow these steps to see if your request has been approved or rejected.
- Open the Google Business Profile appeals tool
- Check your appeal status: If your profile was reinstated, it will be showing up as active in your dashboard and you should be able to make changes to your profile.
- Check your email: Google will often notify you in an email with the status of your appeal.
If your appeal is not approved, you’ll see a reason explaining why the listing is still suspended, along with instructions for what to do next.